Role: On-Set Producer
Shooting Format: Arri Alexa
Run Time: 2 x series of 12 1-2 minute videos
Synopsis: Clairol required a series of ‘How To’ videos to support the nice ‘n easy range. The videos offered short, bite-sized information that directly answered customer questions during the ‘path to purchase’. The films needed to follow Clairol’s brand equity and retain a high production value, whilst presenting an engaging ‘made at home’ style and tone to the audience. The series provided the basis for a successful campaign that was combined with social media and banners across the web. Clairol built on this success and the video’s high viewing figures with the commission of a second series. The new series took the campaign a step further by positioning nice ‘n easy as a ‘personal colour advisor’ to the customer.